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Light-Based Rube Goldberg Machine

Ryan Nance September 12, 2014

auひかり (au Hikari) is a high-speed optical internet service in Japan, and this super slick and clever ad uses light and lenses to power a Rube Goldberg. Super fun.

In 5tilt Tags rube goldberg, light, optics, japan, advertising

Walking up 30 Meters of High Mast at High Speed - The Mast Walk by Alex Thomson

Ryan Nance March 12, 2014

Alex Thomson  is a solo-round-the-world yachtsman, so the 30-meter climb up the high mast of the moving ship is probably no big thing for him.

He is after all the same guy in the very iconic Keel Walk image from a year or so ago [below]. 

In 5tilt Tags advertising, ads, stunts, sailing, photography, action

The Contradiction of Silence

Ryan Nance February 26, 2014

A new collection of carpet from Swedish design company Bolon called 'Silence', and this, The Contradiction of Silence, a collaboration with acclaimed choreographer Alexander Ekman, is how they have chosen to promote it.

The-Contradiction-of-Silence-4-640x359.jpg
via Fubiz
In 5tilt Tags advertising, dance, sweden

An audio visual installation in association with Schwartz Flavour Shots, an innovative new range of herb and spice blends locked in oil. What does flavour look like? How does it sound? These are the questions that inspired herb and spice experts, Schwartz, to create what they describe as a ‘Sonic Flavourscape'. Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape. The project bought together an eclectic collective of creative collaborators. DJ/Producer MJ Cole was approached to translate the sensation of taste into a musical composition. Film maker Chris Cairns and pyrotechnic designers, ‘Machine Shop’, then went to work turning this sound into a physical scale.

Spices Exploding In Sync With Music

Ryan Nance January 15, 2014
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Sure it's a commercial for Schwartz Flavour Shots, but it is stunning.

In 5tilt Tags advertising, slow motion, food, videos
1671478-poster-1280-ladan-284.jpg

3 - Ice Record

Ryan Nance December 27, 2012

Swedish indie rockers Shout Out Louds wanted to make a splash to introduce "Blue Ice," the first single off their upcoming Optica. The worked tiwhTBWA Stockholm, to make a kit that would make a playable record out of ice.

Listen to the real song here... http://soundcloud.com/shoutoutlouds/blue-ice Or Download here: http://www.facebook.com/Shoutoutlouds/app_172261422915404 Hello everyone! It has been a while, but things are very much beginning to melt into place. We shipped out an extremely limited number of secret boxes containing a rare sample of new music from our forthcoming album.

They sent out only 10 kits to fans and press. Fascinating idea.

Here is the full single.

Shout Out Louds "Blue Ice" from the forthcoming album "Optica" due for release in February 2013. Pre Order here... http://shoutoutlouds.com/preorder.html Download the song for free here... https://www.facebook.com/Shoutoutlouds/app_172261422915404?ref=ts Tour dates coming up in USA, Sweden, Norway, Germany, France, Austria, Switzerland, Denmark, UK and Canada. Get tickets here www.shoutoutlouds.com Video directed and animated by Johan Toorell.

via Co.Design

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Poem of the Day

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POTD - For I will consider my Cat Jeoffry by Christopher Smart
POTD - For I will consider my Cat Jeoffry by Christopher Smart
about 6 years ago

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In 5tilt Tags music, technology, advertising

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