auひかり (au Hikari) is a high-speed optical internet service in Japan, and this super slick and clever ad uses light and lenses to power a Rube Goldberg. Super fun.
Walking up 30 Meters of High Mast at High Speed - The Mast Walk by Alex Thomson
Alex Thomson is a solo-round-the-world yachtsman, so the 30-meter climb up the high mast of the moving ship is probably no big thing for him.
He is after all the same guy in the very iconic Keel Walk image from a year or so ago [below].
The Contradiction of Silence
A new collection of carpet from Swedish design company Bolon called 'Silence', and this, The Contradiction of Silence, a collaboration with acclaimed choreographer Alexander Ekman, is how they have chosen to promote it.
An audio visual installation in association with Schwartz Flavour Shots, an innovative new range of herb and spice blends locked in oil. What does flavour look like? How does it sound? These are the questions that inspired herb and spice experts, Schwartz, to create what they describe as a ‘Sonic Flavourscape'. Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape. The project bought together an eclectic collective of creative collaborators. DJ/Producer MJ Cole was approached to translate the sensation of taste into a musical composition. Film maker Chris Cairns and pyrotechnic designers, ‘Machine Shop’, then went to work turning this sound into a physical scale.
Spices Exploding In Sync With Music
Sure it's a commercial for Schwartz Flavour Shots, but it is stunning.
3 - Ice Record
Swedish indie rockers Shout Out Louds wanted to make a splash to introduce "Blue Ice," the first single off their upcoming Optica. The worked tiwhTBWA Stockholm, to make a kit that would make a playable record out of ice.
They sent out only 10 kits to fans and press. Fascinating idea.
Here is the full single.
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