auひかり (au Hikari) is a high-speed optical internet service in Japan, and this super slick and clever ad uses light and lenses to power a Rube Goldberg. Super fun.
Alex Thomson is a solo-round-the-world yachtsman, so the 30-meter climb up the high mast of the moving ship is probably no big thing for him.
He is after all the same guy in the very iconic Keel Walk image from a year or so ago [below].
A new collection of carpet from Swedish design company Bolon called 'Silence', and this, The Contradiction of Silence, a collaboration with acclaimed choreographer Alexander Ekman, is how they have chosen to promote it.
Sure it's a commercial for Schwartz Flavour Shots, but it is stunning.
They sent out only 10 kits to fans and press. Fascinating idea.
Here is the full single.
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