Alex Thomson is a solo-round-the-world yachtsman, so the 30-meter climb up the high mast of the moving ship is probably no big thing for him.
He is after all the same guy in the very iconic Keel Walk image from a year or so ago [below].
"Absolut Unique" requires a total re-design of the Absolut Vodka's production process in Sweden. "Carefully orchestrated randomness," the process involves splash guns and color-generating machines with complex coating, pattern and placement algorithms to ensure that each bottle is absolutly (ha ha) unique.
I am not sure exactly what the charm of these is. Perhaps it's a "look how silly we were!" feeling, or perhaps a straight up sense of nostalgia. Perhaps it is a tiny snitch uncanny. Whichever, charming and fun.