"Absolut Unique" requires a total re-design of the Absolut Vodka's production process in Sweden. "Carefully orchestrated randomness," the process involves splash guns and color-generating machines with complex coating, pattern and placement algorithms to ensure that each bottle is absolutly (ha ha) unique.

We are proud to present ABSOLUT UNIQUE -- the new limited edition of nearly four million uniquely designed and numbered bottles, available now in airports across the world and with local vendors from October 2012. Hear the ABSOLUT UNIQUE team explain how this truly exceptional initiative came to life.

via Ad Age