auひかり (au Hikari) is a high-speed optical internet service in Japan, and this super slick and clever ad uses light and lenses to power a Rube Goldberg. Super fun.
Artist Lilibeth Cuenca Rasmussen fashioned these four reflective mannequins covered in mirrors. Each was lit like a disco ball, and a person in a reflective body suit moved through the space during the reception.
"The mirror surfaces of the mannequins turn our gaze back onto ourselves, forcing us to become aware of our own bodies and consumption habits. This way revealed, we can see ourselves as part of a much larger system, as complex and chaotic as ever the sculptures’ reflections on the walls."