Hi.

Really: 5 things I learned FROM today. Share with those you love (or even just kinda like).

3 - Ice Record

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Swedish indie rockers Shout Out Louds wanted to make a splash to introduce "Blue Ice," the first single off their upcoming Optica. The worked tiwhTBWA Stockholm, to make a kit that would make a playable record out of ice.

They sent out only 10 kits to fans and press. Fascinating idea.

Here is the full single.


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2 - London Christmas Timelapse

4 - Super Supercut of Cinema 2012